Deputy Manager-Marketing

Deputy Manager-Marketing
Malabar Gold & Diamonds
Marketing Planning
• Support and ensure implementation of all marketing plans to increase sales.
• To support in planning ATL, BTL, Digital activities at store level in coordination with corporate marketing team.
• Assist in preparing the regional marketing budget for all campaigns, events, exhibitions.

Events & Creative Coordination
• Understand the creative requirements of the store and coordinate with Corporate and regional office for the creative.
• Understand the digital marketing requirements of the store and coordinate for the creative.
• Negotiation of rates with printers, coordinate in printing of all marketing collaterals for the campaigns, promotions, events.
• Review and monitor the promotional activities conducted through various media and report the efficacy and effectiveness.
• Coordinate for all events, campaigns, exhibitions at regional and store level.
• Coordinate, plan and design with Corporate Visual merchandising team for store branding requirements, new visual and decor ideas.

Reports & Competitor Analysis
• Create marketing reports to monitor and analyze the market trends, campaign-based expenses, activities done.
• Create and prepare reports on competitor media mix, advertisements, customer behavior with support from Stores.
• Data management of customers for Campaigns.

Support Functions
• Analyzing call center reports.
• Liaisioning with building owners and Corporate Legal team for agreements.
• Verification of marketing bills from stores.
RO East
West Bengal
35-40 years
8 to 10 Years
As per Industry standard (INR)