Marketing Planning • Support and ensure implementation of all marketing plans to increase sales. • To support in planning ATL, BTL, Digital activities at store level in coordination with corporate marketing team. • Assist in preparing the regional marketing budget for all campaigns, events, exhibitions.
Events & Creative Coordination • Understand the creative requirements of the store and coordinate with Corporate and regional office for the creative. • Understand the digital marketing requirements of the store and coordinate for the creative. • Negotiation of rates with printers, coordinate in printing of all marketing collaterals for the campaigns, promotions, events. • Review and monitor the promotional activities conducted through various media and report the efficacy and effectiveness. • Coordinate for all events, campaigns, exhibitions at regional and store level. • Coordinate, plan and design with Corporate Visual merchandising team for store branding requirements, new visual and decor ideas.
Reports & Competitor Analysis • Create marketing reports to monitor and analyze the market trends, campaign-based expenses, activities done. • Create and prepare reports on competitor media mix, advertisements, customer behavior with support from Stores. • Data management of customers for Campaigns.
Support Functions • Analyzing call center reports. • Liaisioning with building owners and Corporate Legal team for agreements. • Verification of marketing bills from stores.