• Oversee the development of overall sales strategy, its implementation approach, service strategy and proposal plan. • Responsible for planning sales and business development budget, provide approvals and manage the budget for sales and alliance. • Work with the team members to formulate company strategic direction and then direct team members on fulfilling this vision through creating customized solutions. • Conceptualize the sales and business development program required to address the company goals. • Collaborate with other leadership members to plan sales strategy in order to address sales coverage gaps and how to leverage sales expertise whether appropriate to win business opportunities for the company. • Oversee the development of sales utilization plans that reflect the requirements and opportunities within industry. • Lead efforts to build business cases that link proposals to customer goals, strategies and business metrics which demonstrate industry proficiency. • Oversee the sales team who are assisting the customers during the sales process. • Review and analyze opportunity pipeline with his team members and forecast revenue for growth and resource planning. • Monitor and improve sales operations to ensure alignment with the company's business direction in order to achieve an optimum organizational performance. • Oversee the customer negotiations for products pricing. • Direct the creation and updating sales plan, identifying gaps and track associated action items to closure and prioritize top opportunities and execute per plan. • Oversee the relationship with new and existing alliance partners and the contractual obligations of alliance program. • Lead strategic account planning to develop performance objectives, financial targets, and critical milestones for the upstream business portfolio. • Responsible for joint planning of the business needs and associate development for the future requirements. • Responsible for ensuring high level of customer satisfaction without letting partner dissatisfaction and keeping the price level under control. • Create exciting and compelling visions for the brands and develop plans across the full marketing mix. It includes brand communications, innovation, and channel-specific propositions. • Conduct periodical SWOT analysis to improve performance. • Monitor merchandising standards, planogram, and product visibility in the market with dominance as per Malabar Gold & Diamond norms. • Responsible to carry out monthly and quarterly forecasting and SKUs to plan and execute maximum result.