Senior Executive-Marketing

MGD2788
Senior Executive-Marketing
Malabar Gold & Diamonds
Functional Responsibilities

*Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.
*Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
*Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
*Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.
*Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
*Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
*Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers.
*Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
*Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
*As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.
*Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management & from prospective customers.

Marketing

*Execute the marketing campaigns at the store based on inputs from the marketing manager.
*Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors.
*Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
*Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors.
*Assist in BTL marketing

Internal process

*Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
*Prepare regular and ad-hoc reports as required within a specified time period.
People development
*Continuously strive for self-development by actively seeking opportunities for growth.
*Ensure adherence to timelines for completion of the performance appraisal for self.
*Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self.
Marketing
Mumbai Andheri
Maharashtra
INDIA
B Com
below 35
5 to 6 Years
As per Industry Standards (INR)