Senior Executive- Marketing

Senior Executive- Marketing
Malabar Gold & Diamonds
Functional Responsibilities-:

* Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.
* Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
* Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
* Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.
* Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
* Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
* Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers.
* Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
* Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
* As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.
* Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management & from prospective customers.


* Execute the marketing campaigns at the store based on inputs from the marketing manager.
* Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors.
* Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
* Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors.
* Assist in BTL marketing

Internal process-:

* Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
* Prepare regular and ad-hoc reports as required within a specified time period.

People development-:

* Continuously strive for self-development by actively seeking opportunities for growth.
* Ensure adherence to timelines for completion of the performance appraisal for self.
* Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self.
Retail Sales
Below 35
6 to 8 Years
As per industry standards (INR)