* To assist in creating the business development plan for the assigned store in consultation with the MHQ Marketing team. * To create individual business development targets for marketing executives and ensure that overall targets are met.
Functional Responsibilities-:
* Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team. * Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target. * Drive new customer acquisition in coordination with Marketing and Sales team. * Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads. * Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors. * Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers. * Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc. * Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits. * Provide guidance and resolve queries of Marketing Executives and is responsible for their movements. * Assist in visiting high net worth customers to convince them to make purchases from Malabar. * Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same. * As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.
Marketing-:
* Understand the creative requirements of the store and inform superiors and make necessary arrangements. * Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas. * Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes). * Assist in monitoring hoardings by collecting relevant information from Marketing Executives and manage BTL expenses. * Make necessary arrangements to replace the damaged hoarding boards. * Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation. * Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment. * Coordinate for all events, campaigns, exhibitions at regional and store level. * Ensure and measure the effectiveness of community marketing.
Internal Process-:
* Generate marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities done. * Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.
People development-:
* Identify learning needs of team and self and provide requirements to L&D team * Ensure completion of mandatory training programs for self and team * Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members.
