Business Development Executive (All Stores - TN)

Business Development Executive (All Stores - TN)
Malabar Gold & Diamonds
? Responsible for the achievement of marketing conversion targets by executing marketing
strategies of the company.
? Assist in the collection of leads from different sources of prospective weddings and develop a
database of potential customers.
? Accompany the Marketing Manager in visiting high net worth customers to convince them to
make purchases from Malabar.
? Make customer visits based on the leads assigned by the marketing manager and ensure that
the visit details are updated in the CRM software.
? Update showroom staff on the relevant information of leads convinced for making purchases in
a timely manner.
? Provide information on the lead visits to the tele caller for the timely update of the same in the
CRM software.
? Collect information on DNF data and take updates from wedding-related agencies, auditorium,
event management, salons, etc. and maintain a database on the same to get prospective
? Plan follow-up of potential customers according to the lead data, age, and by considering other
? Participate in-store sales to understand various products, product offerings, pricing, and
customer preferences.

? As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable
schemes introduced by the organization.
? Must be accurate in handling medical trust functions and answer queries related to Charity and
HRD by the management & from prospective customers.
? Execute the marketing campaigns at the store based on inputs from the marketing manager.
? Conduct market survey regarding the counter sales of competitors, observe advertisements &
report any false propaganda given by the competitors and discuss with the superiors.
? Assist in monitoring the general sentiment about the brand online (monitoring reviews,
comments, messages & posts) and execute online reputation management activities to ensure
neutral/positive sentiment.
? Support outdoor activities like hoardings and campaigns organized by the Group and ensure
timely reporting of its status to the Superiors.
? Assist in BTL marketing
Internal process
? Ensure that all activities are carried out as per the Standard Operating Procedures in the
? Prepare regular and ad-hoc reports as required within a specified time period.
People development
? Continuously strive for self-development by actively seeking opportunities for growth.
? Ensure adherence to timelines for completion of the performance appraisal for self.
? Take overall responsibility for identification of training needs and completion of mandatory
training programs/certifications for self.
Any Degree/ looking for people with 0-2 years experience to carry out Business Development activities
0 to 1 Year
As per industry Standards (INR)