Manager - Marketing

Manager - Marketing
Malabar Head Quarters
- Drive the planned 4X growth of diamond & studded business of Malabar Gold & Diamonds through strategic and impactful marketing interventions
- Craft brand communications for various campaigns pertaining to MGD'S diamonds & studded portfolio
- Be on top of national & international trends in the diamonds category
- Derive and collate insights from market research, consumer surveys & business intelligence
- Intimately know the diamond consumer, their personas, their drivers & motivations, triggers & barriers to purchase
- Liason with creative and media planning agencies for timely and impactful marketing campaign implementation
- Liason with various internal stakeholders to ensure 365 days visibility for diamonds & studded business in marketing calendar across multiple consumer touch points
- Analyse CRM data pertaining to diamonds consumer and link it with overall strategy
- Be the internal custodian of entire spectrum of diamonds category marketing
Below 45
8 to 10 Years
As per industry standards (INR)